![]() ![]() ![]() A special promotion of Gillette razors and blueblades sold four times better than company estimates, resulting in the company seeking out additional sponsorships for sporting events. In 1939, Gillette president Joseph Spang purchased the sponsorship rights to the World Series on behalf of Gillette for $100,000. 68 of the International Directory of Company Histories. ![]() The sponsorships had begun three years earlier, according to an article on the Gillette Company in Vol. The Cavalcade of Sports officially began on radio in 1942 as the Gillette Company grouped various existing sports sponsorships under one banner. The program included broadcasts of a variety of sports, although it is primarily remembered for its focus on boxing matches. The Gillette Cavalcade of Sports is an American radio-turned- television program by the National Broadcasting Company (NBC) that ran from 1942 to 1960. American TV series or program Gillette Cavalcade of SportsĬavalcade of Sports (1942–1946 as radio program) ![]()
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